Strategic Content & Sales Enablement Services
For Purpose-Driven B2B Brands Ready to Grow
I provide a comprehensive suite of services designed to bridge the gap between your purpose and your pipeline, empowering your B2B sales and marketing efforts.
No matter your specific needs, we can build a plan that works. I offer custom retainers, project-based packages, and strategic hourly support to align with your goals and budget. Let's create the right partnership for you.
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Accelerate your sales cycles and equip your team with high-impact, persuasive content that converts.
Includes:
Case Studies & Success Stories: Transform client wins into compelling sales proof.
Sales Battlecards: Arm your reps with quick facts and competitive differentiators.
Sales Email Sequences: Nurture leads and drive conversions with strategic messaging.
Product One-Pagers & Solution Briefs: Clear, concise overviews that highlight value.
Sales Presentation Decks: Structure your pitch for maximum impact.
Best for: B2B sales leaders and marketing teams needing powerful tools to drive revenue and shorten sales cycles.
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Become the undeniable expert in your field. I'll partner with you to develop and execute a comprehensive content strategy that establishes you as a trusted leader, attracting your ideal audience and generating qualified leads.
Includes:
Ongoing content strategy and editorial planning aligned with your sales objectives.
Development of full-funnel content: from in-depth white papers, research reports, and e-books to SEO-optimized blog posts, articles, and pillar pages.
Executive ghostwriting and expert bylines for industry publications and LinkedIn thought leadership.
Content structured to be both human-engaging and LLM/SEO-ready for maximum discoverability.
Performance reviews to track ROI and optimize your content strategy.
Best for: Purpose-driven B2B teams seeking a long-term strategic partner to build sustained thought leadership, drive consistent organic growth, and ensure their message always converts.
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Clarify your unique voice and build a robust content framework that directly supports your purpose and business growth goals.
Includes:
Development of core messaging frameworks and strategic positioning.
Refining your brand voice for consistency and impact.
Comprehensive editorial planning and content campaign strategy.
Content planning for major program, product, or initiative launches.
Best for: Teams looking to align their vision, voice, and content execution for scalable growth and powerful impact.
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Sharpen your existing content to ensure it's performing at its peak, resonating with your audience, and driving desired actions.
Includes:
Structural and developmental editing for clarity and flow.
Messaging refinement and voice alignment across assets.
SEO- and UX-aware copy edits for improved performance.
Final polishing to ensure all assets are stakeholder-ready and impactful.
Best for: Teams with solid existing content that needs a strategic final pass to hit key objectives and truly stand out.
Ready to Accelerate Your Impact & Growth?
Let's discuss how strategic content and sales enablement can drive your purpose-driven B2B brand forward.
Let’s Connect
Ready to accelerate your impact and growth?
contact@susanmkhoward.com
Fully remote from Grand Rapids, MI, USA.
Operate on Eastern Standard Time.