Strategic Content & Sales Enablement Services

For Purpose-Driven B2B Brands Ready to Grow

I provide a comprehensive suite of services designed to bridge the gap between your purpose and your pipeline, empowering your B2B sales and marketing efforts.

No matter your specific needs, we can build a plan that works. I offer custom retainers, project-based packages, and strategic hourly support to align with your goals and budget. Let's create the right partnership for you.

  • Accelerate your sales cycles and equip your team with high-impact, persuasive content that converts.

    Includes:

    • Case Studies & Success Stories: Transform client wins into compelling sales proof.

    • Sales Battlecards: Arm your reps with quick facts and competitive differentiators.

    • Sales Email Sequences: Nurture leads and drive conversions with strategic messaging.

    • Product One-Pagers & Solution Briefs: Clear, concise overviews that highlight value.

    • Sales Presentation Decks: Structure your pitch for maximum impact.

    Best for: B2B sales leaders and marketing teams needing powerful tools to drive revenue and shorten sales cycles.

  • Become the undeniable expert in your field. I'll partner with you to develop and execute a comprehensive content strategy that establishes you as a trusted leader, attracting your ideal audience and generating qualified leads.

    Includes:

    • Ongoing content strategy and editorial planning aligned with your sales objectives.

    • Development of full-funnel content: from in-depth white papers, research reports, and e-books to SEO-optimized blog posts, articles, and pillar pages.

    • Executive ghostwriting and expert bylines for industry publications and LinkedIn thought leadership.

    • Content structured to be both human-engaging and LLM/SEO-ready for maximum discoverability.

    • Performance reviews to track ROI and optimize your content strategy.

    Best for: Purpose-driven B2B teams seeking a long-term strategic partner to build sustained thought leadership, drive consistent organic growth, and ensure their message always converts.

  • Clarify your unique voice and build a robust content framework that directly supports your purpose and business growth goals.

    Includes:

    • Development of core messaging frameworks and strategic positioning.

    • Refining your brand voice for consistency and impact.

    • Comprehensive editorial planning and content campaign strategy.

    • Content planning for major program, product, or initiative launches.

    Best for: Teams looking to align their vision, voice, and content execution for scalable growth and powerful impact.

  • Sharpen your existing content to ensure it's performing at its peak, resonating with your audience, and driving desired actions.

    Includes:

    • Structural and developmental editing for clarity and flow.

    • Messaging refinement and voice alignment across assets.

    • SEO- and UX-aware copy edits for improved performance.

    • Final polishing to ensure all assets are stakeholder-ready and impactful.

    Best for: Teams with solid existing content that needs a strategic final pass to hit key objectives and truly stand out.

Ready to Accelerate Your Impact & Growth?

Let's discuss how strategic content and sales enablement can drive your purpose-driven B2B brand forward.

Let’s Connect

Ready to accelerate your impact and growth?

contact@susanmkhoward.com

Fully remote from Grand Rapids, MI, USA.
Operate on Eastern Standard Time.