Strategic Content & Sales Enablement for Purpose-Driven B2B Brands

Accelerate Growth • Empower Sales • Amplify Impact

A keyboard, pens, glasses, and notebooks laid out on a white surface

Your Purpose. Your Growth.

Your work changes lives, builds communities, and advances important causes. But even the best intentions need results.

You need content that doesn't just inform, but converts. Content that empowers your sales team, shortens cycles, and ultimately, helps you drive measurable revenue to fulfill your mission.

That's where I come in.

Who I Partner With

I specialize in empowering organizations that are leading the way in:

  • Education & Workforce Innovation

  • Public Sector & Civic Impact

  • Philanthropy, Fundraising, & Social Impact

  • Sustainability & Climate Solutions

If you're a purpose-driven B2B or B2G leader who believes in the power of strategic communication to achieve both impact and growth, let's connect.

How We Drive Impact

As your strategic storytelling partner, I bridge the gap between your purpose and your pipeline. Whether it's crafting full-funnel content strategies or developing high-impact sales enablement tools, I bring a unique blend of insight, structure, and voice to help you:

  • Clarify Your Message

  • Align Content to Sales Cycles

  • Equip Sales Teams for Conversion

  • Drive Tangible Revenue Growth

  • Build Authority & Credibility

The Results

When we work together, you gain a strategic content leader who transforms your purpose into measurable business growth. You'll benefit from:

  • Strategic storytelling that moves prospects through the funnel, from awareness to closed deals.

  • Tools that empower your sales team to overcome objections and articulate your unique value.

  • Content designed to build trust and deliver measurable returns.

  • Strategy-first execution for operational ease and content optimized for both human engagement and search performance.

  • Leveraging technology thoughtfully to enhance, not replace, authentic connection and strategic insight.

Client Feedback

  • "Susan is a killer writer and crushes everything she touches!"

    Brandon, Founder | Global B2B Tech Communications Agency

  • "I cannot emphasize enough how valuable an asset and absolute joy she has been to our team and our clients."

    Jordan, Director of Content | Global B2B Tech Communications Agency

  • "She has a keen eye for detail and is incredibly attentive to both the client’s needs and the nuances of each project."

    Dylann | Global B2B Tech Communications Agency

  • "If you are in need of a detail-oriented creative writer who is a big picture thinker, then hiring Susan Howard is your solution."

    Chris, Director of Alumni Relations | Public University

  • "Susan is a terrific writer and editor."

    Michele, Editorial Director | Public University

  • "She’s an amazing collaborator, content writer, and an overall extension of our marketing team."

    Maria, Director Marketing Communications | Global Consulting & Training Company

Let’s Connect

Ready to accelerate your impact and growth?

contact@susanmkhoward.com

Fully remote from Grand Rapids, MI, USA.
Operate on Eastern Standard Time.